Course Schedule and Catalog
Course Catalog - 2009-2010
MGMT 882 - PRICING STRATEGY AND TACTICS
Long Title: PRICING STRATEGY AND TACTICS
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: Course is intended to provide the knowledge required to make successful pricing decisions. Emphasis is on strategies and tactics to set initial prices for a product or service and to react to competitive forces as the product or service goes through the product life cycle.