Course Schedule and Catalog
Course Catalog - 2009-2010
MGMT 793 - NEW PRODUCTS
Long Title: NEW PRODUCTS
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: This course is to explore various issues and problems that are faced by marketing managers in making decisions on the design and marketing of new products. The course is intended to acquaint students with the idea of a new product development process such as opportunity identification, product design, pre-test and test marketing, launching and profit management. Repeatable for Credit.