Course Schedule and Catalog
Course Catalog - 2009-2010
MGMT 684 - BRAND MANAGEMENT
Long Title: BRAND MANAGEMENT
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Corequisite: MGMT 698 Must be enrolled in one of the following Program(s):
MBA for Professional Weekend
MBA
MBA for Professionals
MBA for Professional Extended
Description: Application of various dimensions of marketing strategy and management to the role of the product manager responsible for all marketing activities of a given product.