Course Schedule and Catalog
Course Catalog - 2009-2010
BUSI 380 - MARKETING
Long Title: MARKETING
Department: Business
Grade Mode: Standard Letter
Course Type: Lecture
Distribution Group: Distribution Group II
Credit Hours: 3
Restrictions:
May not be enrolled in one of the following Class(es):
Freshman
Prerequisite(s): (STAT 280 AND ECON 370) OR ECON 211 or permission of instructor
Description: Introduces the role of marketing in organizations and the principle marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs. Space is limited. Registration does not guarantee a space in class. The Jones School will conduct a lottery for over-enrolled classes to create the course roster for the semester. The Jones School will communicate the results after completion of the lottery. Repeatable for Credit.