Course Schedule and Catalog
Course Catalog - 2007-2008
MGMT 880 - STRATEGIC MARKETING
Long Title: STRATEGIC MARKETING
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: Introduction to the key concepts underlying the function of marketing in a business enterprise. Includes lectures and an extensive analysis of marketing management cases.