Course Schedule and Catalog
Course Catalog - 2007-2008
KINE 362 - SPORT MARKETING AND PROMOTION
Long Title: SPORT MARKETING AND PROMOTION
Department: Kinesiology
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Prerequisite(s): KINE 260
Description: The role of communication media from print to broadcast in the business of sport, sales, marketing, and promotion will be considered at the amateur, collegiate, and professional sports levels, as well as in fitness, apparel, and commercial sport industry.