Course Schedule and Catalog
Course Catalog - 2004-2005
MGMT 686 - MARKETING RESEARCH
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 2
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisite(s): MGMT 580
Description: MARKETING RESEARCH
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The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.
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Instructor(s): Singh