Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 2

Description: PRICING AND DISTRIBUTION ***** Study of the paradigm that success of a product lies not only in its acceptance by the end consumer but also in how it priced and how it reaches the intended consumer, with emphasis on understanding and analyzing the issues, problems, and opportunities characteristic of the channel relationship and of the various faces of pricing. ***** Instructor(s): Dholakia. Repeatable for Credit.