Course Schedule and Catalog
Course Catalog - 2003-2004
MGMT 986 - MARKETING RESEARCH
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Description: MARKETING RESEARCH
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Deals with the marketing research process and its application to the solution of marketing problems. Focuses on the development and evaluation of marketing research studies that address managerial issues pertaining to the marketing mix.