MGMT 910 - INTERNATIONAL PROMOTION
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Description: INTERNATIONAL PROMOTION
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Objective is to introduce participants to the concepts and strategies in promotion management and Integrated Marketing Communications (IMC). The course has a managerial focus, emphasizing strategic analysis, planning, evaluation, and control issues within a context of International Promotion
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Instructor(s): Yoon