Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 1

Description: PRICING AND CHANNELS ***** This course focuses on two important elements of the firm's marketing effort: pricing and distribution. The course will be 50% devoted to developing price strategies and programs for setting initial prices and for initiating and responding to price changes. The other 50% of the course will be on the decisions companies face in designing, managing, evaluating, and modifying their distribution channels. ***** Instructor(s): Robinson