Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Description: MARKETING CHANNELS ***** This course focuses on the design and management of marketing channels which deliver goods, services and concepts available for consumption by enhancing their time, place and possession utility. A relationship management approach will be used to study the relationships between and among organizations that are linked together in a distribution system. The course will focus on gaps that can exist in channel design and how to close them, and will examine ways to manage channels to control conflict and enhance channel coordintion. Specific concepts include: franchising, strategic partnering, e-retailers supply chain management, and marketing channels in the global economy.