Course Schedule and Catalog
Course Catalog - 2003-2004
MGMT 710 - BUSINESS TO BUSINESS MARKETING
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Description: BUSINESS TO BUSINESS MARKETING
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The objective of this course is to provide the student with an understanding of the various concepts and tools relevant to the marketing of products in a business-to-business setting.