Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Description: ADVANCED MARKETING RESEARCH ***** In this course we develop a thorough understanding surrounding the design of studies to measure perception and preference in a market. Topics include: Projective Techniques, Multidimensional Scaling, Factor Analysis, Conjoint Analysis, and Choice Models. Design of data collection instruments, collection, analysis, and reporting of results are emphasized in a project context.