Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Prerequisite(s): MGMT 580

Description: ADVERTISING & PROMOTION ***** This course will take an Integrated Marketing Communications approach to the development, implementation and control for advertising and promotion programs. We will examine the role of Integrated Marketing Communications in marketing, setting objectives and budgets, development, monitoring, evaluating for advertising, direct marketing, public relations, and sales promotion programs.