Course Schedule and Catalog
Course Catalog - 2003-2004
MGMT 696 - MKTG FOR FINANCIAL SRVS INDUS.
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Description: MARKETING FOR FINANCIAL SERVICES INDUSTRIES
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The objective of this course is to help participants better understand market research data and special research techniques, including test marketing, advertising research, and new product research.