MGMT 694 - ADVERTISING CREATIVITY
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Description: ADVERTISING CREATIVITY
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Many CEOs and Marketing Managers are not trained how to evaluate advertising creative or ad content even though advertising plays a key role in a company's/product's marketplace performance. Advertising Creative Managementwill provide a basic framework for managing and evaluating advertising creative with a focus on television ads. The course will include lectures, numerous advertising samples for discussion, a guest speaker and two assignments. There will not be a final exam.