Course Schedule and Catalog
Course Catalog - 2003-2004
MGMT 690 - INTERNATIONAL MARKETING MGMT
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 2
Description: INTERNATIONAL MARKETING MANAGEMENT
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Study of developing international marketing programs to systemtically take advantage of global market opportunities. Uses case method extensively to emphasize the application of marketing principles in a multinational environment.