Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 2

Description: BUYER BEHAVIOR ***** Drawing on established theoretical frameworks of cognitive and social psychology, this course examines three aspects of consumer behavior: (1) individual, social and cultural influences on consumers, (2) psychological mechanisms of pre- and post-consumption processes such as decsion-making and attitude formation & change, and (3) methodological issues in consumer analysis. Implications for strategy as well as marketing program design, measurment and execution are discussed. These topics will be studied through discussion of academic articles, cases and projects.