MGMT 687 - MARKETING STRATEGY
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Description: MARKETING STRATEGY
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Considers key elements of marketing strategy, namely, segmentation, targeting, positioning, new product introduction, product line policies, competition. Also treats development of strategic marketing plan. The concepts are discussed through cases, lectures, and a simulation game called MARKSTRAT.