Course Schedule and Catalog

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Description: SERVICE MARKETING AND MANAGEMENT ***** Exploration of challenges in the marketing of services, with emphasis on service quality, the importance of cross-functional interactions, and the development of breakthrough service organizations. Examines the differences between marketing services and marketing products, service quality, customer satisfaction, the design of services, and service guarantees, by using lectures, discussions, and case analyses.