Course Catalog - 2003-2004

     

MGMT 671 - CORP CRISIS MGMT COMMUNICATION

Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Description: CORPORATE CRISIS MANAGEMENT COMMUNICATION ***** Studies current methods of crisis communications with practical application utilizing numerous recent real-world case studies. Class will research and prepare strategies, make recommendations, then dissect and analyze each crisis situation, the processes, policies and results. This process will enhance strategic thinking, allow the consideration of pros and cons of alternative courses of action and provide a better understanding of the management decision making process. Class time will be interactive with individual and small group participation.