Course Schedule and Catalog
Course Catalog - 2003-2004
KINE 362 - SPORT MARKETING AND PROMOTION
Long Title:
Department: Kinesiology
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Description: SPORT MARKETING AND PROMOTION
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The role of communication media from print to broadcast in the business of sport, sales, marketing, and promotion will be considered at the amateur, collegiate, and professional sports levels, as well as in fitness, apparel, and commercial sport industry. For junior and senior students only.