Course Schedule - Spring Semester 2021

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 880 901 (CRN: 24558)

STRATEGIC MARKETING

Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Porter, Constance
Meetings:
8:00AM - 12:30PM S (9-JAN-2021 - 9-JAN-2021) 
1:30PM - 6:00PM S (23-JAN-2021 - 23-JAN-2021) 
8:00AM - 12:30PM F (5-FEB-2021 - 5-FEB-2021) 
1:30PM - 6:00PM F (19-FEB-2021 - 19-FEB-2021) 
1:30PM - 6:00PM F (5-MAR-2021 - 5-MAR-2021) 
1:30PM - 6:00PM F (19-MAR-2021 - 19-MAR-2021) 
8:00AM - 12:30PM F (2-APR-2021 - 2-APR-2021) 
8:00AM - 12:30PM S (17-APR-2021 - 17-APR-2021) 
1:30PM - 6:00PM S (1-MAY-2021 - 1-MAY-2021) 
Part of Term: MBA A
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 62
Enrollment data as of: 12-NOV-2024 10:58AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting; product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.