Course Schedule and Catalog
Course Catalog - 2022-2023
MGMT 769 - MACHINE LEARNING FOR MARKETING
Long Title: MACHINE LEARNING FOR MARKETING ANALYTICS
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisite(s): MGMT 679
Description: This course introduces machine learning tools for marketing analytics from large-scale online text data. Methods covered include topic modelling, word embeddings, recurrent neural networks, and deep learning (BERT). Applications covered include extracting topics in discussions, mining brand sentiment, estimating product positioning, and generating product insights from large-scale text data such as consumer reviews and firm disclosures using Python.