Course Schedule and Catalog
Course Catalog - 2022-2023
BUSI 712 - DATA-DRIVEN MARKETING II
Long Title: DATA-DRIVEN MARKETING II
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
Online Master Computer Science
Online Master of Data Science
Master of Data Science
Must be enrolled in one of the following Level(s):
Graduate
Description: This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.