Course Schedule and Catalog
Course Catalog - 2022-2023
BUSI 711 - DATA-DRIVEN MARKETING I
Long Title: DATA-DRIVEN MARKETING I
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
Online Master Computer Science
Online Master of Data Science
Master of Data Science
Must be enrolled in one of the following Level(s):
Graduate
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.