Course Schedule and Catalog
Course Catalog - 2022-2023
MGMT 709 - DATA-DRIVEN MARKETING
Long Title: DATA-DRIVEN MARKETING
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: Introduction to key data-driven marketing concepts and both qualitative and quantitative tools that underly marketing strategy and tactics - including product, price, promotions, and place (4P's).