Course Schedule and Catalog
Course Catalog - 2022-2023
BUSI 433 - TECH & INNOVATION STRATEGY
Long Title: TECHNOLOGY AND INNOVATION STRATEGY
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisite(s): BUSI 390
Description: Innovation is a critical aspect of firm’s strategy to achieve competitive advantage and enhanced performance. However, the management of innovation is inherently difficult and risky in technology industries where customer demand and preferences change quickly and technological changes are highly unpredictable. This course focuses on the management of innovation and growth from the perspective of both large companies and small. We shall examine issues such as: what different types of innovation can firms pursue and what types of innovation are a more durable source of advantage; what are the obstacles to innovation in firms, and how can they build an organizational level innovation capability; how can firms deal with market and technological uncertainty through open innovation; how does disruptive innovation happen and how can it be managed; and how to formulate successful strategies in platform businesses dominated by network effects.