Course Schedule and Catalog

Long Title: ZERO TO FORTUNE 500: HOW STARTUPS START UP (BAKER)

Department: College Courses

Grade Mode: Satisfactory/Unsatisfactory

Language of Instruction: Taught in English

Course Type: Lecture/Laboratory

Credit Hours: 1

Description: Strategies in the business world are wide-ranging, but no company starts with a perfect solution. In fact, some don’t even start with a real solution at all. Following any company’s “gameplan” does not guarantee success in this world, so this class examines both infamous and respected examples in the business world to consider the question what determines success in the art of entrepreneurship? This class discusses the different methods startups use to go to market and teaches the skills that you need to employ these strategies. Lectures will be focused on case studies and examples of startups that relate to certain stages in the journey of a startup, but students will be required to develop their own idea for a company and present. Students are not expected to have any prior business experience or even want to pursue a career in business. Through examining a wide array of successful and unsuccessful companies, this course aims to highlight the different ways that companies can get their start and provide diverse real-world examples for students to find which strategies they will use in their own careers and companies, regardless of industry or occupation.