Course Schedule and Catalog
Course Schedule - Fall Semester 2020
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 711 901 (CRN: 16225)
FOUNDATIONS OF MARKETING
Long Title: FOUNDATIONS OF MARKETING
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 8:00AM - 9:30AM MW (24-AUG-2020 - 9-OCT-2020)
Part of Term: 1st Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 0 (permission required) Instructor Permission Required
Section Enrolled: 21
Enrollment data as of: 24-APR-2024 5:25AM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.