Course Schedule and Catalog
Course Schedule - Fall Semester 2020
MGMT 686 902 (CRN: 15761)
INTRO TO MARKETING RESEARCH
Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meetings:
1:30PM - 6:30PM S TBA TBA (29-AUG-2020 - 29-AUG-2020)
7:30AM - 12:30PM S TBA TBA (12-SEP-2020 - 12-SEP-2020)
1:30PM - 6:30PM S TBA TBA (26-SEP-2020 - 26-SEP-2020)
7:30AM - 12:30PM S TBA TBA (10-OCT-2020 - 10-OCT-2020)
Session: MBA Weekend Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 11
Enrollment data as of: 6-DEC-2023 5:31PM
Final Exam: GR Course-Dept Schedules Exam
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.