Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 684 001 (CRN: 14247)
BRAND STRATEGY
Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen
Meetings:
7:30AM - 12:30PM S MCN 216 (26-OCT-2019 - 26-OCT-2019)
1:30PM - 6:30PM S MCN 216 (9-NOV-2019 - 9-NOV-2019)
7:30AM - 12:30PM S MCN 216 (23-NOV-2019 - 23-NOV-2019)
1:30PM - 6:30PM S MCN 216 (7-DEC-2019 - 7-DEC-2019)
Session: PMBA Second Year 6
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 23
Enrollment data as of: 3-OCT-2023 7:03PM
Final Exam: GR Course-Dept Schedules Exam
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.