Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 686 002 (CRN: 14240)
INTRO TO MARKETING RESEARCH
Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meetings:
1:30PM - 6:30PM S MCN 212 (31-AUG-2019 - 31-AUG-2019)
7:30AM - 12:30PM S MCN 212 (14-SEP-2019 - 14-SEP-2019)
1:30PM - 6:30PM S MCN 212 (28-SEP-2019 - 28-SEP-2019)
7:30AM - 12:30PM S MCN 212 (12-OCT-2019 - 12-OCT-2019)
Session: PMBA Second Year 5
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 16
Enrollment data as of: 3-OCT-2023 7:00PM
Final Exam: GR Course-Dept Schedules Exam
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.