Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 680 003 (CRN: 14235)
CUSTOMER LIFETIME VALUE
Long Title: CUSTOMER LIFETIME VALUE
Department: Management
Instructor: Gopalakrishnan, Arun
Meetings:
4:00PM - 9:30PM F MCN 216 (2-AUG-2019 - 2-AUG-2019)
4:00PM - 9:30PM F MCN 216 (16-AUG-2019 - 16-AUG-2019)
4:00PM - 9:30PM F MCN 216 (30-AUG-2019 - 30-AUG-2019)
4:00PM - 9:30PM F MCN 216 (13-SEP-2019 - 13-SEP-2019)
Session: PMBA Second Year 4
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 6
Enrollment data as of: 27-SEP-2023 3:25AM
Final Exam: GR Course-Dept Schedules Exam
Description: Customer Lifetime Value (CLV) is a metric of burgeoning interest for firms, venture capitalists, financial analysts, and marketers. In this course, we will learn how to build powerful and predictive CLV models using Microsoft Excel. Topics covered include valuation of a firm's stock price using customer data, using RFM segmentation for direct marketing, customer acquisition and retention, and how to measure the impact of a loyalty program.