Course Schedule - Fall Semester 2019


MGMT 580 001 (CRN: 14178)


Department: Management
Instructor: Putnam-Farr, Nell
2:15PM - 3:45PM TR MCN 312 (26-AUG-2019 - 7-OCT-2019) 
2:15PM - 3:45PM TR MCN 312 (28-OCT-2019 - 10-DEC-2019) 
Session: MBA Full Term Fall
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Program(s):
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 52
Enrollment data as of: 3-OCT-2023 5:59PM
Additional Fees: None
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.