Course Schedule - Spring Semester 2019

     

MGMT 880 001 (CRN: 26452)

STRATEGIC MARKETING

Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meetings:
8:00AM - 12:30PM F MCN 314 (4-JAN-2019 - 4-JAN-2019) 
8:00AM - 12:30PM S MCN 314 (19-JAN-2019 - 19-JAN-2019) 
8:00AM - 12:30PM F MCN 314 (1-FEB-2019 - 1-FEB-2019) 
8:00AM - 12:30PM S MCN 314 (16-FEB-2019 - 16-FEB-2019) 
8:00AM - 12:30PM F MCN 314 (1-MAR-2019 - 1-MAR-2019) 
8:00AM - 12:30PM F TBA TBA (15-MAR-2019 - 15-MAR-2019) 
8:00AM - 12:30PM S MCN 314 (30-MAR-2019 - 30-MAR-2019) 
8:00AM - 12:30PM S MCN 314 (13-APR-2019 - 13-APR-2019) 
8:00AM - 12:30PM S MCN 314 (27-APR-2019 - 27-APR-2019) 
Session: EMBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 0 (permission required)
Section Enrolled: 60
Enrollment data as of: 26-SEP-2021 9:04PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting; product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.