Course Schedule and Catalog
Course Schedule - Spring Semester 2019
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 880 001 (CRN: 26452)
STRATEGIC MARKETING
Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meetings:
8:00AM - 12:30PM F (4-JAN-2019 - 4-JAN-2019)
8:00AM - 12:30PM S (19-JAN-2019 - 19-JAN-2019)
8:00AM - 12:30PM F (1-FEB-2019 - 1-FEB-2019)
8:00AM - 12:30PM S (16-FEB-2019 - 16-FEB-2019)
8:00AM - 12:30PM F (1-MAR-2019 - 1-MAR-2019)
8:00AM - 12:30PM F (15-MAR-2019 - 15-MAR-2019)
8:00AM - 12:30PM S (30-MAR-2019 - 30-MAR-2019)
8:00AM - 12:30PM S (13-APR-2019 - 13-APR-2019)
8:00AM - 12:30PM S (27-APR-2019 - 27-APR-2019)
Part of Term: EMBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 0 (permission required)
Section Enrolled: 60
Enrollment data as of: 12-DEC-2024 6:35PM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting; product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.