Course Schedule - Spring Semester 2019

     

MGMT 771 001 (CRN: 26337)

DIGITAL MARKETING

Long Title: DIGITAL MARKETING
Department: Management
Instructor: Ferris, Chris
Meetings:
7:30AM - 12:30PM S MCN 214 (2-MAR-2019 - 2-MAR-2019) 
1:30PM - 6:30PM S MCN 214 (16-MAR-2019 - 16-MAR-2019) 
7:30AM - 12:30PM S MCN 214 (30-MAR-2019 - 30-MAR-2019) 
1:30PM - 6:30PM S MCN 214 (13-APR-2019 - 13-APR-2019) 
Session: PMBA Second Year 2
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 65
Section Enrolled: 28
Enrollment data as of: 26-SEP-2021 8:54PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Course provides an introduction to digital marketing and examines ways it should be implemented. In addition to learning fundamental constructs and principles, students will focus on tools and skills needed for setting goals, implementing campaigns, and measuring success. Guest speakers and in-class exercises are used to provide insights and relevancy to this swiftly expanding area of marketing.