Course Schedule - Spring Semester 2019

     

BUSI 380 001 (CRN: 20354)

MARKETING

Long Title: MARKETING
Department: Business
Instructor: Chung, Jaeyeon
Meeting: 9:25AM - 10:40AM TR MCN 214 (7-JAN-2019 - 19-APR-2019) 
Session: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Distribution Group: Distribution Group II
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
May not be enrolled in one of the following Class(es):
Freshman
Prerequisites: (STAT 280 OR STAT 305 OR STAT 310 OR STAT 315 OR ECON 307 OR STAT 312 OR POLI 395 OR PSYC 339 OR SOSC 302) AND (ECON 100 OR ECON 200)
Section Max Enrollment: 65
Section Enrolled: 62
Enrollment data as of: 2-DEC-2021 9:48PM
 
Additional Fees: None
 
Final Exam: Scheduled Final Exam-Dept Room
Final Exam Time:
27-APR-2019  
9:00AM - 12:00PM S TBA TBA
 
Description: Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; segmentation and targeting; understanding customer buying behavior; behavioral economics; development and management of products and services; branding; channels of distribution; sales; digital marketing, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies.