Course Schedule and Catalog
Course Schedule - Fall Semester 2017
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 685 001 (CRN: 17182)
GO-TO-MARKET STRATEGY
Long Title: GO-TO-MARKET STRATEGY
Department: Management
Instructor: Boyle, Doug S.
Meetings:
1:30PM - 6:30PM S (29-JUL-2017 - 29-JUL-2017)
7:30AM - 12:30PM S (12-AUG-2017 - 12-AUG-2017)
4:00PM - 9:30PM F (25-AUG-2017 - 25-AUG-2017)
4:00PM - 9:30PM F (8-SEP-2017 - 8-SEP-2017)
Part of Term: PMBA Second Year 3
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 26
Enrollment data as of: 24-MAR-2025 7:50AM
Final Exam: GR Course-Dept Schedules Exam
Description: An effective “Go-to-Market” strategy is a critical component of commercial success and building customer preference. This course is designed to build capability in the design and management of route-to-market channels. Students will gain understanding of the importance of customer-focused channel design, how to build channel power (and use it responsibly), and create a performance-driven channel culture.