Course Schedule and Catalog
Course Schedule - Fall Semester 2016
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 688 002 (CRN: 15738)
BUYER BEHAVIOR
Long Title: BUYER BEHAVIOR
Department: Management
Instructor: Davis, Scott W.
Meetings:
7:30AM - 12:30PM F (29-JUL-2016 - 29-JUL-2016)
4:00PM - 9:30PM F (12-AUG-2016 - 12-AUG-2016)
4:00PM - 9:30PM F (26-AUG-2016 - 26-AUG-2016)
4:00PM - 9:30PM F (9-SEP-2016 - 9-SEP-2016)
Part of Term: PMBA Second Year 2
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 36
Section Enrolled: 10
Enrollment data as of: 18-APR-2024 9:29PM
Final Exam: GR Course-Dept Schedules Exam
Description: Drawing on established theoretical frameworks of cognitive and social psychology, this course examines three aspects of consumer behavior: (1) individual, social and cultural influences on consumers, (2) psychological mechanisms of pre- and post-consumption processes such as decision-making and attitude formation and change, and (3) methodological issues in consumer analysis. Implications for strategy as well as marketing program design, measurement and execution are discussed. These topics will be studied through discussion of academic articles, cases and projects.