Course Schedule - Fall Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 693 001 (CRN: 15732)

NEW PRODUCTS

Long Title: NEW PRODUCTS
Department: Management
Instructor: Davis, Scott W.
Meeting: 12:30PM - 2:00PM TR (24-OCT-2016 - 14-DEC-2016) 
Part of Term: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 40
Section Enrolled: 39
Enrollment data as of: 19-APR-2024 7:42AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Exploration of the critical role of new products within the corporation and in small businesses, focusing on consumer products. Discusses the critical steps in new product development from ideal generation to business analysis and cross-functional team management to product launch into the marketplace. Students will work in groups to develop their own new products and to prepare the key elements of a new product introduction. Repeatable for Credit.