Course Schedule and Catalog
Course Schedule - Fall Semester 2016
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 580 002 (CRN: 14128)
MARKETING
Long Title: MARKETING
Department: Management
Instructor: Dholakia, Utpal
Meeting: 12:30PM - 2:00PM TR (22-AUG-2016 - 14-DEC-2016)
Part of Term: MBA Full Term Fall
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 65
Section Enrolled: 53
Enrollment data as of: 18-APR-2024 6:40PM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.