Course Schedule and Catalog
Course Schedule - Spring Semester 2014
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 680 001 (CRN: 22676)
CUSTOMER ANALYTICS
Long Title: CUSTOMER ANALYTICS FOR SATISFACTION AND LOYALTY
Department: Management
Instructor: Westbrook, Robert A.
Meeting: 10:15AM - 11:45AM TR (13-JAN-2014 - 1-MAY-2014)
Part of Term: MBA Full Term Spring
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 21
Enrollment data as of: 28-APR-2024 4:14PM
Description: Introduction to major concepts in the analysis of customer satisfaction and loyalty, with emphasis on managerial applications. Also examines related consumption and post-purchase phenomena related to customer satisfaction and loyalty. Open only to second-year MBA students.