Course Schedule and Catalog
Course Schedule - Spring Semester 2014
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMP 580 001 (CRN: 22621)
MARKETING
Long Title: MARKETING
Department: Management
Instructor: Porter, Constance
Meeting: (6-JAN-2014 - 7-APR-2014)
Part of Term: PMBA First Year 1
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 60
Section Enrolled: 40
Enrollment data as of: 3-MAY-2024 8:45AM
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.