Course Schedule and Catalog

Department: Management

Meeting: 12:30PM - 1:59PM MW (28-OCT-2013 - 18-DEC-2013) 

Part of Term: MBA Term II

Grade Mode: Standard Letter

Course Type: Lecture

Method of Instruction: Face to Face

Credit Hours: 1.5

 

Section Max Enrollment: 65

Section Enrolled: 9

Enrollment data as of: 4-MAY-2024 4:35PM

 

 

 

Description: Companies that successfully select, adopt, and exploit IT will sooner or later open up large competitive gaps that are difficult to close. Business leaders, executives, strategists, innovators and line managers are the principal determinants of a company's success with IT. But, as we shall see in this course, they don't need to become technologists in order to get involved; they just need to master a set of concepts, frameworks, and models about IT's impact. There are no technical prerequisites for this course. (You will complete an online course that will give you a sufficient introduction to the technology.) In the classroom, our focus will be on cases in which business leaders have tried to use IT to create enhance organizational development and support competitive strategy. Some succeeded and others failed. From our analysis of their experiences and ideas and principles I will present, we will develop some general guidelines for businesses seeking to exploit IT. Because we have only a short time to consider a number of complex matters, I will concentrate on industries in which IT has great potential to promote outcomes that are of interest to general managers.