Course Schedule and Catalog
Course Schedule - Fall Semester 2013
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 636 001 (CRN: 18966)
MARKETING FOR SMALL BUSINESS
Long Title: MARKETING FOR SMALL BUSINESS
Department: Management
Instructor: Ceccanti, Craig M.
Meeting: 6:15PM - 9:30PM T (28-OCT-2013 - 18-DEC-2013)
Part of Term: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 48
Enrollment data as of: 4-MAY-2024 9:44PM
Description: This course is designed to help students develop and manage a creative and economical marketing strategy for a small business. We will use real world examples to learn how to effectively market through the use of web sites, search engine optimization (SEO), social media, online and local advertising. Students will experience a balance of theory and practical learning to apply these tools in harmony which will intensify awareness and profitability. Repeatable for Credit.