Course Schedule - Fall Semester 2010

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 687 001 (CRN: 16120)

MARKETING STRATEGY

Long Title: MARKETING STRATEGY
Department: Management
Instructor: Grant, Robert J.
Meeting: 6:15PM - 9:30PM M (25-OCT-2010 - 7-DEC-2010) 
Part of Term: PMBA Term X
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 36
Enrollment data as of: 18-MAY-2024 12:16AM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: The course is designed to provide students a) a thorough understanding of marketing strategy and the elements that comprise it, and b) a practical framework they can use in developing meaningful and impactful marketing strategies for any product, business or not-for-profit organization. Repeatable for Credit.