Course Schedule and Catalog
Course Schedule - Fall Semester 2010
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 728 001 (CRN: 16011)
APPLIED MARKETING STRATEGY
Long Title: APPLIED MARKETING STRATEGY
Department: Management
Instructor: Papadopoulos, Phaedon
Meeting: 6:15PM - 9:30PM W (23-AUG-2010 - 4-OCT-2010)
Part of Term: PMBA Term IX
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 0
Enrollment data as of: 17-MAY-2024 11:23PM
Description: The course will deliver the fundamental concepts as to how a company delivers value to its primary stakeholders by exploiting successful business models of Applied Marketing Strategy. Almost all business strategies deal with how to run a race-- basically constructing the road to value creation. This particular course deals with the thought leadership and set of processes needed to best choose and define which race to run. In today's economic environment, winning companies have to reinvent the rules of competition. These companies by relentlessly driving themselves to deliver extraordinary levels of distinctive value to carefully selected group of customers have made it impossible for other companies to compete on the old terms.