Course Schedule and Catalog
Course Schedule - Spring Semester 2008
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 776 001 (CRN: 22950)
MARKT'G FOR HIGH-TECH INDSUTRY
Long Title: MARKETING FOR HIGH-TECHNOLOGY INDUSTRIES
Department: Management
Instructor: Dholakia, Utpal
Meeting: (17-MAR-2008 - 24-APR-2008)
Part of Term: MBA Term IV
Grade Mode: Satisfactory/Unsatisfactory
Course Type: Intensive Learning Experience
Method of Instruction: Face to Face
Credit Hours: .25
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 60
Section Enrolled: 26
Enrollment data as of: 13-MAY-2024 6:47PM
Description: This four hour, .25 credit course is designed to provide students with an understanding of important marketing issues having specific relevance to the high technology settings of the internet, and the computer hardware and software industries. We will examine a number of prominent high-technology business models in these industries, study unique characteristics of high- technology markets, examine launch and growth marketing strategies, and examine the role of standards and networks. Students will be asked to prepare two cases for discussion during the class and write and turn in a 2-page report on one case of their choice. The course is designed to be a satisfactory/unsatisfactory course with reading of the assigned materials, preparation of the cases, and active and engaged participation as the criteria for fulfilling the course requirements and earning a "pass" grade.